Boosting Position in Mobile Search: A How-To Guide

March 2016

Boosting Position in Mobile Search: A How-To Guide

Unless you’ve been living under the proverbial rock, you know that mobile is a big deal today. In fact, mobile access to the web has finally trumped desktop access – more people are using their smartphones and tablets to search Google now than ever before. Obviously, this means that it’s vital for business owners and decision makers to capitalise on this trend. However, what do you need to do to ensure that you’re able to boost your position in mobile search results?

Website Configuration

First and foremost, you need to ensure that your site is mobile friendly. Google has actually stated that websites that don’t offer a good experience for mobile users won’t be shown in mobile search results. That means you need to do one of two things. You can build out a completely new mobile-only site, or you can redesign your existing site with a responsive design. Of the two, Google prefers responsive design (you will, too, as it offers time and money savings, and makes managing your online presence easier).

Cater to Mobile Users

If you really want to boost your positioning in mobile search results, you need to know what your mobile users want from your website. What information do customers using mobile devices most frequently want from your site? What pages to do they frequent? What pages do they bounce off of almost immediately? Use this information to tailor how you present content to mobile visitors.

Organising your website for mobile users might seem difficult, but it will definitely pay off in the long run. If you’re able to provide them with the information they need in a format that’s easily digestible on the small screen of a mobile device, you’ll score higher in SERPs.

Make Navigation Simpler for Mobile Users

While someone on a desktop might be quite happy with a large navigation menu, your mobile users won’t thank you for it and Google won’t be particularly pleased, either. It’s important that you tailor your navigation structure for mobile users. Moreover, you should tailor it for different screens. For instance, someone on a large tablet will benefit from more options than someone surfing on a small smartphone.

Click to Call

Your website needs to have your NAP information featured prominently (name, address and phone number). However, mobile users frequently search for a way to get in touch with a business. You can help them out by enabling click to call on your site. This way, visitors just tap the number or icon and their smartphone immediately dials. It’s a very convenient feature and is actually an important trigger in the conversion phase (and something that Google wants to see).

If you want to rank higher in mobile search results, you need to cater to mobile visitors, plain and simple. That can be difficult for many business owners to do. Peppersack’s cutting edge web design and optimisation solutions can help. We invite you to get in touch to learn more.

Boosting Position in Mobile Search: A How-To Guide Written by Chris Tomlinson




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