How to Connect Your Efforts on Periscope with the Rest of Your Social Media Marketing
If you’re not marketing through social media, you’re missing one of the most powerful tools at your disposal. Additionally, if you don’t have the right social media tools, you’re doing yourself and your audience a disservice. Periscope has become one of the most popular ways for businesses to reach their audience, but you need to know how to connect it with your other social media marketing efforts. Here’s what you should know.
Periscope is owned by Twitter and the network provides you with the means to integrate your broadcasts with your Twitter timeline pretty easily. Just don't forget to do it. Just tap the Twitter icon on your screen to turn on the broadcast to Twitter function. Your live stream will then show up in your tweets.
While you can’t share your video to Facebook from Periscope, you can save the video and upload it to Facebook later on. This gives you the means to reuse that content on a new network, while encouraging your fans to come find you on Periscope.
As with Facebook, you’ll need to save your videos and upload them separately to YouTube. It’s highly recommended that you do this, though. Remember that Periscope will automatically delete your videos within 24 hours. That’s not the case with YouTube. Here, your videos can live on indefinitely, providing value for a long time to come.
If you’re a Google Plus user, then you can do the same thing with your video content that you did for YouTube and Facebook. Namely, you’ll need to reuse your video.
Whether you have a self-hosted blog, a Blogger account or WordPress blog, you can and should reuse your video content there. As a note, you can upload the video right to your blog, but that’ll eat up space in a hurry. Instead, upload it once to YouTube and then use the embed codes to link it through your blog. That way your visitors can watch the video and your precious space doesn’t get decimated.
Tips and Tricks
When sharing your live stream as a prerecorded video, it’s important that you let your followers on other networks know where to find you on Periscope. Add your account information or link to your account page to make it easy for them to go and follow you.
You should also make the most of other techniques. For instance, the geo-tagging feature on Periscope is great for making you more visible to those around you, while hashtags will help you stand out from the crowd (for the right reasons).
With a little forethought and planning, you can easily turn your live streams into additional marketing material that can be used on other networks. Build your following and engage your audience better with these tips. Just remember not to overdo it, particularly on sites like Facebook where too many videos can quickly become numbing to your audience.