Periscope Best Practices for Business Users

March 2016

Periscope Best Practices for Business Users

Periscope has made a lot of headlines in the past few months. After bursting on to the scene and being almost immediately snapped up by Twitter, the app has become one of the fastest growing social platforms in the world. It’s popular with both consumers and with businesses, but there are a few rules that business owners will need to follow to ensure that they’re utilizing it effectively. Not sure what those might be? Here are some of the most important Periscope best practices for business users.

Interact with Influencers

While it’s very important that you interact with your audience during broadcasts, it’s important that you get out of the habit of being the one in charge of content production. Get out there and find some influencers in your industry and then watch their broadcasts (scopes). Ask questions, make comments and interact with them.

Use Fresh Content

While there’s no hard and fast rule saying that you can rehash content from other social sites, remember that Periscope users come to the network for things that they can’t get elsewhere. If all you’re doing is giving them more of the same, then your results will be more than a little disappointing. Instead, focus on giving them fresh content that ties into your business, but isn’t just a re-imagining of something you did last week on Facebook.

Don’t Run Too Long

The general rule for broadcasts in terms of length is to keep them at about a max of three minutes. However, that’s not set in stone. If you have a topic that could run longer than three minutes (say a celebrity interview or something similar), then run longer. Tailor the length of the broadcast to the content itself, but don’t run too long. How long is too long? Really, you’ll have to be the judge. Cut out fluff and filler and you should have a good idea. Target your broadcasts to your audience and you shouldn’t have to worry too much.

Broadcast When Your Audience Is Online

While you can broadcast pretty much anytime you want, that’s not necessarily the right tack to take here. You’ll want to broadcast when your Twitter audience is online, as that’s where you’ll be doing most of your promoting.

Plan Ahead

Know what you’re going to broadcast and when you’ll be broadcasting it well ahead of time. This gives you the ability to share that information through other networks, alerting your followers, fans and friends there that they can check out your Periscope broadcast.
It’s All in the Name
Remember that when someone’s scrolling through the recent or featured streams, the only thing they have to convince them to click on your video is the title. So, take the time to make it a great one. It’s really all in the name, and a lackluster title will result in lackluster viewing.
If you follow these best practices, you’ll find that your experience on Periscope is better than it would otherwise be.

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