Remember when social networking was new? There was a lot of confusion over how best to use sites like Facebook and LinkedIn. So many business owners got off on the wrong foot that there was something of a backlash against social media marketing before they realized it wasn’t the platform it was them. They were using it wrong. This is natural with anything new, and it’s taking place with Periscope right now. While the new broadcasting network is hot for businesses, it’s easy to take a wrong step, so learn from these important do’s and don’ts.
Do: Make sure that your phone or tablet is fully charged beforehand. If you don’t have a way to charge it on the fly, use a portable battery charger.
Don’t: Hold the phone in your hand unless you’re going for the “shaky-cam” effect (and you shouldn’t be – no, really, no one likes that so stop).
Do: Use a tripod or similar setup to keep your phone or tablet stable so that your viewers don’t get motion sick, and so that you can easily read the questions asked during the broadcast.
Don’t: Avoid talking for no reason. You should have a very good idea of what you want to say during the broadcast. If necessary, write a script and follow it (while trying to be natural).
Do: Create a catchy title that stands out and grabs attention. Make sure it’s unique and applicable to your broadcast.
Don’t: Avoid creating long titles that won’t be completely displayed for users browsing through the recent or featured streams.
Do: Start talking as soon as you hit the record button even if there are no people in the audience yet. Don’t wait for people to join. Instead, consider recapping every minute or so to keep those who’ve just joined up to date.
Don’t: Do not beg your audience to heart your content. If they like it, they will. If they don’t like it, they won’t. And begging for hearts is the height of tackiness.
Do: Use the controls you’ve been given to block trolls and others who show up just to make trouble. However, don’t get too block-happy. It’s your channel, but your audience should have a voice as well. If they don’t, they’ll go somewhere else.
Do: Make sure you thank your audience for watching. They’re sacrificing their time to be part of your broadcast, and you should let them know that you appreciate it.
Don’t: Avoid constantly telling your audience to go somewhere else (your website, blog, Facebook page, etc.). While you can and should use a call to action in your broadcasts, limit it to the end only, and keep it brief.
Do: Set the camera up so that your head is level with the screen. You don't want to shoot it from too low, as this can add weight, and be a very awkward angle (looking up your nose). Make sure that your head is toward the top of the screen so that questions have plenty of space and visibility on the screen.
Follow these do’s and don’ts and you’ll find that your broadcasts are more successful and enjoyable for all.
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