It seems like there’s a new addition to the social network field almost every month these days. While the “big 3” still enjoy the lion’s share of the market, there’s no end to new, smaller networks. Periscope debuted back in 2015, but you might be a little unsure exactly what this platform is. Is it a new social network? Is it something else? Actually, it’s pretty interesting.
An App and More
First, Periscope is an app. It’s designed to be used on mobile devices, such as your smartphone or tablet. Second, Periscope is also a social network, both in its own right and as something of an extension to Twitter.
Originally, the app was privately owned and tied into other networks, but wasn’t really part of them. Shortly after Periscope debuted, Twitter purchased it. Today, Periscope stands as a network that allows live streaming (called “scopes”) and also integrates with Twitter, allowing you to put your scopes on the larger network.
What’s It All About?
At the heart of Periscope, you’ll find live broadcasting. That’s the entire purpose of the app. You’re able to create live broadcasts and stream them to your audience. Those audience members follow you and can ask questions, share your content and more. It’s really all about creating a completely interactive experience for both viewers and broadcasters.
Once you’ve downloaded and installed the app, you create your profile, and then open things up. You can then start recording your broadcast. Note that it’s live from the moment you hit the button, so have a plan in place for what you want to say, what you want to shoot, and how long you want to record (Twitter recommends no longer than three minutes, but no less than one minute).
How Do Viewers Interact?
Social media has always been about interaction and engagement. You can comment on posts, share, reply, “like”, + 1 and more. However, Periscope takes things several steps farther. Audience members can interact with your broadcast in a number of ways.
Questions: They’re able to ask questions during the broadcast and those questions will show up on your phone’s screen. You can answer them as you go to further enhance the engagement of your audience.
Hearts: Hearts work similarly to Facebook’s “like” button, but they also give you feedback while you’re broadcasting. They tell you that your audience is enjoying (or not enjoying) the content, your presentation and more. It’s immediate, too. There’s no waiting around hoping that someone will see and like your post. It’s right now.
Periscope is great for a number of things. You can broadcast your child’s sports game to family members who aren’t there to watch, or business owners can use it for their needs. It actually works very well as a social marketing tool, allowing business owners and decision makers to reach their audience in an innovative way while providing valuable information and other benefits.
If you’re not yet using it, now’s the time to give Periscope a try.
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