What You Need to Know about Leveraging Social Media Marketing

March 2016

What You Need to Know about Leveraging Social Media Marketing

Social media has become a juggernaut. If your business isn’t social, you’re missing one of the most valuable tools at your disposal. However, it’s not as simple as jumping in with both feet. The right steps can yield tremendous rewards. The wrong ones can be devastating in the extreme, resulting in long-term damage to your brand and significantly reduced profitability. How do you leverage social media to enjoy the benefits while avoiding the disastrous pitfalls?
Talk to People First and foremost, make sure you always, always, always follow the golden rule of social media – talk to people, not at them. Social networks foster relationships. They’re not billboards or magazine layouts. There’s nothing wrong with touting your products or services from time to time, of course, but the real reason you should be involved with Facebook, Twitter and the rest is to speak to people. If you’re not interested in that, then you might as well delete your accounts now. They’ll do you no good.
Give to Get This is one of the hardest things for business owners to accept. Many never do, and their abysmal performance on social media reflects that fact. You have to give in order to get. What does that mean, though? Simply put, you need to give interaction. You need to share the spotlight. If the first thing you do is post a link to your sales page, you’re doing it wrong, and it will come around to bite you. Build trust, give value, and connect with others. Leave your selling for another platform. Find the Right Place to Call Home
Here’s another area where too many business owners fall short. They assume that because there are so many social networks out there, they need to use them all. Or worse, they assume that their audience can be reached through any of them. Neither of these is true. Different social networks cater to different demographics. You’re more likely to encounter an artist or web designer on G+. On Twitter, chances are good that you’ll meet a slew of young, professional male liberals. Only Facebook has a truly diverse user base, but even this is not a one-size-fits-all solution.
You need to research your audience and where they live online. Once you learn this, you need to focus your efforts there and ignore the other networks. Understand that if your audience is not present, or not present in sufficient numbers, all of your efforts on those networks is for naught. Depending on your platform, product or service, you might find that you can avoid the “big names” in social media and focus on more niche sites with better reach and engagement.
At Peppersack, we understand the difficulties involved with social media marketing, and we offer our insight, experience and expertise to our clients to ensure that you’re able to make a positive impact, foster trust, and ensure growth for your business.

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