Our blog posts discuss points of interest in our monthly white papers
Each month we conduct research on an important digital marketing topic and write a 5000 word white paper.
During the course of that research we often find fascinating points that are of particular interest to our audience and deserve further discussion. There is a link on each blog which you can follow if you would like to read the white paper in full.
4 Easy Personalized Marketing Strategies That You Should Use Now
Personalization is the future of online marketing and advertising. The more you can create an individual experience that’s tailored to each customer, the more you’ll stand out for the superior customer experience you provide. In years past, personalized marketing was a lot tougher, but thanks to big data and ...
4 Benefits of Creating a Data-Driven Marketing Strategy
To one extent or another, marketing strategies have always been based on data. In years past, that data had to be collected from focus groups, books written by marketing experts with a lot of experience, census information, and other sources. In other words, collecting the data you would need to create an effective marke...
3 Tips for More Effective PPC Ads
ROI (return on investment) is the name of the game when it comes to advertising and marketing, especially when we’re talking about PPC ads. If you choose keywords that don’t generally get a lot of bids, you’ll spend less every time your ad gets featured. At the same time, fewer people will be searching ...
Online Advertising Campaign Tracking and Building Profitability
The entire point of online advertising (and any other type of advertising for that matter) is to build a better company. It might be more profitability. It could be brand recognition. It could be market share. It could be all of these things rolled into one. However, you must be able to track conversions and success. You could have the most com...
The Need for Custom Landing Pages for Paid Online Marketing Campaigns
If you’re considering starting an online advertising campaign, you have a lot of options available. You can choose to use something like Google’s AdWords platform. You can use social media advertising, like Facebook Ads. However, one thing is not up for debate – you must have landing pages that correlate to your campaign. Neve...
Creating Effective Facebook Ads
It seems like every social network in existence now offers some sort of advertising. However, if you’re looking for the utmost in terms of reach, the best place to be is probably Facebook. It’s the largest and most diverse of all the networks, and their Facebook Ads program can be highly beneficial for generating interest, building ...
The Top Social Networks for Paid Advertising
Social media marketing has become one of the most important things for any business owner or marketer. However, it’s also important that you engage in social media advertising. The two are not interchangeable. Social media marketing involves engaging with your audience, commenting on posts, sharing interesting information and the like. So...
What to Look for When Choosing an Ad Network
If you’re looking to make the most of your paid online advertising and want to get away from PPC ads (or at least supplement their performance), you’ll want to consider display ads. Of course, you’re free to partner with individual websites to host those ads, but that’s an awful lot of work for not much return. It’...
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Archive
Debunking the Myths about Data Science
With the growth of big data and the increasing importance of data science for all businesses in every industry, it&rs...
Content Distribution: Broadening Your Reach
Content marketing can be incredibly effective, and it can also be very affordable when done the right way. That makes...
What You Need to Know About Creating Videos In-House
Video is hot, and not just for recreational viewing. It’s also one of the most compelling options for content m...
Writing Your First eBook: A Beginner’s Guide
The world of eBooks has exploded, but it goes well beyond the Amazon bestseller list. Thousands of businesses have fo...
