The Need for Useful Information
Consumers today are more empowered than ever before. In fact, by the time they reach your website, chances are good they have already completed 60% of the sales process on their own, without your business having a hand in it. This is where content marketing comes in.
By creating original, useful, actionable content that offers true value, you achieve several goals. First, you educate your audience on the solutions and benefits available. Second, you inform them of your offerings. Third, you prime them to buy without having to actually engage in sales tactics. Note that today’s consumers will actively tune out, even disengage, if they’re confronted with outright selling.
Of course, creating content that is at once original, useful and provides value can be a challenge. You have a business to run, after all. Your time is limited. Likewise, chances are good you’re not a writer. You excel at what you do, but writing is probably not your forte. Peppersack can help.