Search Engine Optimisation
Optimizing for Online Success
Building a successful online presence requires many things. You’ll need a website (and one that matches your business’ culture and brand). You’ll need a social media presence. You’ll need to consider content marketing and PPC campaigns. However, the cornerstone for all of these efforts is SEO. Search engine optimization is one of the oldest online marketing techniques, and yet remains one of the most vital. Despite what you may have heard concerning Google’s changes to the search giant’s algorithm, SEO remains an essential ingredient of online success.