The project delivered exactly what the client required; a modern, functional website that captured the essence of the Lifestyle Insurance Brokers brand and its position in the market. Special consideration was given the Lifestyle’s clients and target market, their interest in cars outside their involvement in the motor business.
The site has been presented in such a way to enable a distinction to be drawn between business information and information of a personal interest. The site offers three types of content; information on the services offered by the business, pages to interact with the business and personal interest pages for clients that feature topics such as racing and repairing classic cars.
Motor Insurance Database
The Motor Insurance Database allows motor traders to add cars to and remove cars from their insurance policy quickly and easily by providing some basic information. The information provided is submitted to the Motor Insurance Database. The Database is the central record of all insured vehicles in the UK. It is managed by the Motor Insurers’ Bureau and is used by the Police and the Driver and Vehicle Licensing Agency (DVLA) to enforce motor insurance laws.
Central to the development of this site was the appreciation that motor traders are very interested in cars. The blog feature enables Lifestyle Insurance Brokers to indulge their interest and their clients’ interest in cars. This helps the site to rank on search engines, enhances the brand and gives clients more reason to keep returning to the site.
Content Management System