Strategic Marketing Agency
Inbound marketing covers a wide range of activities and techniques. However, they all share a common goal – to drive traffic where you want it, whether that's your website, your blog or somewhere else. Despite the differences in the various techniques, each must work hand in hand to achieve this larger goal.
Content marketing is an essential part of building a successful online presence. It is about providing value and building trust. There is a huge demand for big data, analytics and AI knowledge with organisations supplying that knowledge building loyalty and creating a following.
All good SEO campaigns are built on relevant, well written content, this is particularly important in the data science and AI sector. With both on and off-page SEO practices necessary to achieve visibility with search engines and to deliver traffic where you want it. Make no mistake – despite changes to Google's algorithm, SEO is still important for online success.
Social media marketing is perhaps the most visible form of inbound marketing. It's vital that you connect with your audience where they live online. Today, that means maintaining a professional presence on LinkedIn, the Data Science Foundation and other relevant networks. However, you must follow best practices here, or you risk alienating the very audience you're trying to attract.
The demand for technical information about data science and AI and how it is used in operations, has led many large organisations to establish departments dedicated to producing corporate literature. Good content forms the basis of all marketing and communications campaigns. Successful organisations often have the ability to provide up to date accurate content about their market sector and wider business environment
Creating a strategic marketing plan helps an organisation to clarify who their customers are and how best they can be served. It takes account of the organisation’s strengths, resources and market opportunity and creates a framework for the implementation of individual activities towards an agreed objective. Early stage planning saves time and money over the long-term and helps to build brand value.