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Web 3.0 is upon us - live broadcasting enables both communication and marketing on a brand new scale. Apps like Periscope empower business owners to vastly enhance audience engagement, build their brand, and grow their companies. Periscope turns the dial up on social media marketing.
This paper will introduce you to Periscope, help you to understand how it works and will offer suggestions on how you can integrate it into your communications activity. When used correctly this application offers a great way to develop customer relationships and form intimate connections with specific groups. Early adopters will benefit vastly from broadcasting in, an as yet, uncluttered space.