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Chris Tomlinson

February 2016
A Peppersack White Paper
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Periscope: Live Streaming for Success

Web 3.0 is upon us - live broadcasting enables both communication and marketing on a brand new scale. Apps like Periscope empower business owners to vastly enhance audience engagement, build their brand, and grow their companies. Periscope turns the dial up on social media marketing.

This paper will introduce you to Periscope, help you to understand how it works and will offer suggestions on how you can integrate it into your communications activity. When used correctly this application offers a great way to develop customer relationships and form intimate connections with specific groups. Early adopters will benefit vastly from broadcasting in, an as yet, uncluttered space.

Chris Tomlinson

February 2015
A Peppersack White Paper
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Developing an Online Presence for Businesses: Start to Finish

Establishing an online presence for the first time or revamping an existing one can be a truly daunting task. This paper aims to walk you through the trials and the rewards of building a world class web presence for your business. We will cover the creation of the key pillars of online brand presence such as your website, social media accounts and content strategy and will look closely at the digital integration and involvement of the traditional parts of your business including customer service, sales and marketing and recruitment. We will start with the planning and development phase and work through to analytics and follow up. If you are hoping to establish or completely rethink an online presence, this guide will not only show you how to maximize benefits, but also how to proactively avoid pitfalls that result in wasted time and money and a loss of business opportunity.

Chris Tomlinson

December 2014
A Peppersack White Paper
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What needs to be considered when developing and launching a first website?

There are many things a business person has to consider when embarking on a new venture, one of the more important of these is how to develop a website. Creating the website will take time and resources away from many other important tasks and if not done correctly is likely to cost a business far more. Get this task wrong and the business will have to at a minimum, pay for a redesign. If the redesign is not done quickly enough then the business will suffer through lost opportunities.
This paper takes a step by step look at the key elements of website building from Development & Infrastructure, Design & Content, Marketing & Advertising to Maintenance & Upkeep and breaks these areas down into manageable sub-topics. It has been written from a non-technical point of view and is aimed at busy entrepreneurs and business managers.

Chris Tomlinson

October 2014
A Peppersack White Paper
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Developing and Maintaining a Low Cost Ecommerce Website

This paper investigates the main elements of the $1Trillion global ecommerce industry from the perspective of a small and medium sized business. It will present each of the key stages of setting-up and managing a successful online shop from defining your business to attracting customers. The paper will provide interesting and useful guidance to those new to online shops and ecommerce.
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