Paid Online Advertising: Increasing Your Company’s Profitability and Success
Online marketing is a vast and varied world filled with myriad options for gaining traction and targeting your ideal audience. While content marketing, organic SEO and social media marketing are examples of “must have” techniques, you cannot afford to ignore paid online advertising options. From Google’s AdWords to paid social media ads, there are numerous solutions that can help you reach those customers most interested in what you have to offer and build profitability.
Don’t Get Hacked: What Every Executive Should Know About Data Security
Thanks to content management systems and numerous online tools, it has never been easier for even the smallest businesses and firms to create ecommerce stores and to collect data from customers to create more effective marketing campaigns and better-personalized shopping experiences for returning customers. Unfortunately, these new features and online services have come with new potentials for data security breaches.
Those potential risks for your data’s security not only put your business at risk, but they also put your customers data at risk and could have a negative affect on your business. This paper, written for non-technical people will introduce you to the key concepts of data security.
Digging Into Your Data Understanding and Evaluating Metrics
Writing for Forbes, Jason DeMers said, “Measurement is what makes marketing a science, rather than a superstition. For many business owners, marketing is a superfluous expense – something to spend money on only when the budget is flexible enough to accommodate it. This is because the return on investment on marketing is, in many cases, unpredictable. Your ad could be a resounding hit, flooding you with thousands of new interested customers, or it could be a seeming dud, wasting your time and money. Solid metrics give you the insight to overcome this hurdle of unpredictability.”
Content Marketing vs. Inbound Marketing: Inextricably linked but Not the Same
"What really decides consumers to buy or not to buy is the content of your advertising, not its form." - David Ogilvy, the "Father of Advertising". The quote above comes from David Ogilvy, widely hailed as the father of advertising. Moreover, it came long before the supposedly modern concept of marketing in a day when direct sales methods were not only expected, but the primary tool available to businesses. It illustrates clearly that content marketing is nothing new. In fact, it's a time-honored means of connecting with your audience and then building brand value and loyalty.
This paper will help you understand the concept of content marketing and will explain its relationship with inbound marketing. Understanding the way these disciplines interact will enable you to better structure your marketing and communications campaigns and improve return on marketing expenditure.
Inbound Marketing: The Key to Building ROI and Lasting Business Succes
Marketing - it's inescapable. Whether your business sells widgets or auto parts, whether your market is local, regional, national or international, marketing is a must. However, not all forms of marketing are created equal. The advent of the digital age has made this even more apparent. It's birthed a whole new realm of promotional tactics and strategies.
One of the most important concepts to master in this brave new world is inbound marketing. It's very different from outbound marketing and even from ot