This paper will explore how a business new to the world of social media can go about implementing a strategy to monitor and track returns on social media marketing.It will investigate Social media Return On Investment(SROI), setting goals, launching social media campaigns and identifying, tracking and measuring trends. In short we will explore the best practices in SROI.
Perhaps most importantly this paper will seek to explain what comes next. Tracking SROI won't benefit the long term health of your business if the&
Website Security: Understanding the Challenges Modern Businesses Face
Website security - it's an enormous issue. Businesses and organizations in every industry are at risk of hacking, spear-phishing, DDoS attacks and more. Moreover, size is no guarantee of protection. Small businesses are just as likely to be targeted by hackers as large firms are.
The only true defense here is a smart approach to website security and implementing practices that will make your business a less appealing target. Of course, it is also essential that you understand the threats out there today -
As cloud computing implementation failures skyrocket, it becomes imperative that business owners, CEOs, IT leaders and decision makers view this technology in a different light.
Cloud computing promises faster, better, cheaper results, but costly mistakes and a lack of understanding in critical areas often mean that implementations fail within small and medium businesses. The issue at hand begins with proper implementation, but goes much deeper.
Calculating the Return On Investment (ROI) on a multichannel marketing campaign that incorporates both digital and non-digital elements is largely uncharted territory. This whitepaper, the first of a series, aims to redefine ROI as it relates to the modern, digital landscape and provide a guide to those with marketing responsibilities on how to create and implement a ROI strategy.
Monitoring and tracking all of the moving parts of ROI calculations is a job in itself, so this whitepaper seeks to demystify the process and help you develop a customized solution, unique to your business and your goals. We will talk through basics of ROI, including the less tangible elements; the details of measuring and monitoring your ROI, including the less calculable returns; and finally the ins and outs of marrying your ROI process to the rest of your business.
Developing an Online Presence for Businesses: Start to Finish
Establishing an online presence for the first time or revamping an existing one can be a truly daunting task. This paper aims to walk you through the trials and the rewards of building a world class web presence for your business. We will cover the creation of the key pillars of online brand presence such as your website, social media accounts and content strategy and will look closely at the digital integration and involvement of the traditional parts of your business including customer service, sales and marketing and recruitment. We will start with the planning and development phase and work through to analytics and follow up. If you are hoping to establish or completely rethink an online presence, this guide will not only show you how to maximize benefits, but also how to proactively avoid pitfalls that result in wasted time and money and a loss of business opportunity.